Business need: To respond positively to the media and to develop a proactive relationship with them
Programme title: Working with the media
Job categories: Directors, Senior managers

Objectives

• To give you an insight into the workings of the press, radio and television
• To teach you the skills needed to handle the media competently and confidently, effectively and successfully.
• To work with the media on the radio, in crises and in scheduled studio interviews
• To write a press release

Programme design

This two day programme is run for small numbers using broadcast quality equipment. The content of the many exercises is based upon course members’ real situations. A tape of the final exercise and the subsequent critique is available as a reminder of the key points

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